Sweating like a pig, feeling like a fox πŸ˜‚πŸƒπŸΌβ€β™€οΈ

This Girl Can is a celebration of active women who are doing their thing no matter how well they do it, how they look or even how red their face gets. Developed by Sport England, we want to help women overcome the fear of judgement that is stopping too many women and girls from joining in.

www.thisgirlcan.co.uk

Ultimately we want to get more women and girls playing sport, especially amongst those groups of women who don’t think sport and physical activity is for β€˜people like them’. But this is a behaviour change campaign and we recognised this takes time - so we also want to change attitudes so that more women were open to the idea of being active and feeling that it was for β€˜women like them’.
— http://www.thisgirlcan.co.uk/